To promote e-commerce. Zed platform enters Syrian markets
Saudi Arabia's Zed platform has taken a new step of expansion in the region by announcing the start of its work in the Syrian market, through a strategic partnership with Rovo, which works in the field of developing e-commerce and logistics solutions.
This cooperation comes within the framework of a joint approach between the two sides to create a digital environment that helps Syrian merchants launch professional online stores by enabling 1,500 Syrian merchants to connect their stores to global markets, in addition to revitalizing the economy by targeting the generation of more than one million orders through its platform to support small and medium enterprises, while providing an integrated sales environment that breaks traditional sales barriers and addresses payment and logistics problems inside SyriaAll of this comes by taking advantage of the technical tools developed by Zed over the past years in the Saudi market
Rovo is working to provide the necessary infrastructure for the success of this expansion, including the development of delivery services, fleet management, and connecting online stores with more organized payment and shipping solutions, and the company seeks to bring modern operational expertise to the Syrian market, allowing local merchants to operate at standards close to those in the Gulf markets.
Zed's entry into Syria is seen as a step that reflects the growing regional interest in the Syrian market, especially in the e-commerce sector, which is witnessing a significant expansion with the increasing number of SMEs looking for digital solutions to traditional channels.
Followers expect this partnership to contribute to strengthening the presence of Syrian brands online, providing tools that help entrepreneurs manage sales, inventory, and marketing operations more efficiently, in addition to improving the consumer experience through more organized logistics.
The collaboration is also an extension of Saudi companies' efforts to expand their technical presence in the region, and to bring successful business models to new markets, while adapting them to the specifics of each market.
ROVO
The company was established with initiatives by young Syrians specialized in the technology and business sector, with the aim of providing local "Made in Syria" solutions that compete with global applications and overcome the obstacles of the technical and logistical ban.
The company's historical vision focused on the concept of "enabling the digital economy", as it did not only provide a single service, but sought to build an "eco-system" or a complete ecosystem that connects the merchant, the shipping company, and the end consumer on a single platform.
Rovo started 2023-2024 as a technology company specializing in smart transportation services, featuring an app that allows passengers and drivers to negotiate the price, a technology solution specifically designed to counter cost fluctuations in the local market.
In 2025, the company expanded its operations to include logistics and parcel delivery, leveraging its software infrastructure and growing fleet to cover the needs of small stores that were beginning to appear on social media platforms.
Zid Company
ZID is an integrated Saudi digital transformation ecosystem in the retail sector, established in 2017 to enable merchants to own independent online stores without the need for technical expertise.
The platform provides comprehensive solutions from building and customizing the store, through Zed Pay's approved e-payment services, to ZedShip, which connects the merchant with more than 20 shipping companies at competitive prices.
The platform also gives its merchants a competitive advantage through the "Zed App Marketplace" for automation and accounting, and the "Mazyed" application to increase sales, making it a strategic partner that supports the merchant from inception to regional growth.