Noon E-commerce Company opens its first office in Damascus

Emirati businessman Mohammed Alabbar, founder of Noon e-commerce platform, announced the opening of the company's first official office in Damascus, during a visit to Syria as part of an Emirati delegation that includes businessmen and representatives of major companies.

In a video posted on his social media accounts, Alabbar said that the decision came after what he described as the high efficiency of Syrian cadres in the fields of technology and digital services, stressing the ability of Syrian work teams to provide solutions that compete globally.

Alabbar called on regional and international companies to invest in Syria and open offices for them, considering that the Syrian market has promising opportunities supported by youth energies and qualified technical expertise.

Mega urban projects on an area of 48 million square meters

The announcement of the opening of Noon's office coincided with reports that the Emirati company Eagle Hills, headed by Alabbar, is considering launching two urban projects in Syria with a development cost of more than $50 billion, according to the Saudi newspaper Al-Sharq.

The first project will be built in the Damr area of Damascus on an area of approximately 33 million square meters, and includes residential, hotel and commercial units, green spaces and public facilities, while the second project will be in Latakia on an area of approximately 15 million square meters, and includes an integrated residential and tourism project with extensive service and entertainment infrastructures.

This came during the visit of an Emirati delegation to Damascus, where the head of the Syrian Investment Commission, Talal Al-Hilali, welcomed the delegation, stressing that the visit aims to explore investment opportunities and participate in the first Syrian-Emirati forum.

Presidential Meetings to Boost Investment in Real Estate and Tourism Sectors

On Wednesday, May 6, 2026, President Ahmed Al-Shara received businessman Mohammed Ali Rashid Al-Abbar at the People's Palace in Damascus,  and during the meeting, they reviewed the investment and development opportunities available in Syria, especially the real estate development sector, which contributes to supporting the economic development process.

Since the beginning of this month, President Al-Sharaa has held a series of meetings with international and Arab businessmen, including Turkey's Fattah Tamanci, Emirati Mohammed Al-Shaibani, and Egypt's Hassan Allam, to discuss investment opportunities in Syria, especially in the real estate and tourism sectors, as part of a government track aimed at attracting capital and revitalizing the country's business environment, in parallel with the moves of major Emirati companies to discuss large-scale development projects.

Alabbar explores investment opportunities

On Tuesday, May 3rd,  the head of the Syrian Investment Authority, Talal al-Hilali, posted on the "X" platform a video clip from a meeting he had with Alabbar and his accompanying delegation in Damascus, explaining that the visit comes within the framework of exploring investment opportunities and participating in the first Syrian-Emirati forum.

 This visit came after a previous postponement that was scheduled for the end of February, before regional developments and the war on Iran at the time hindered its arrangements, amid expectations of holding a series of intensive meetings with the Syrian side to discuss opportunities for cooperation and investment.

According to the "East Economy" website, quoting an unidentified source of knowledge, the Emirati company "Eagle Hills" is considering the implementation of two large urban projects in Syria, within two master plans whose development cost exceeds $50 billion.

Who is Mohammed Alabbar?

Born in Dubai in 1956, Mohammed Alabbar studied business administration in the United States before starting his career in the banking sector.

He later held prominent government positions, including the founding Director General of the Department of Economic Development in Dubai, where he played a pivotal role in developing the emirate's economy and transforming it into a global hub for trade and tourism.

In 1997, he founded Emaar Properties, which has become one of the world's largest real estate developers, with prominent projects such as the Burj Khalifa and The Dubai Mall, as well as extensive investments in various sectors, including e-commerce and services.

Alabbar is known for his role in launching and managing mega projects across the region, making him one of the most prominent investors who have made a clear mark on the Arab economic scene.